Rizwana Merchant got into talent management in the year 2007 when she started managing events for Himesh Reshammiya. Due to her passion, sincerity and hard work organisers and promoters wanted to trust her with their events due to her straightforward nature and honest dealings..Soon she realised that she started working with various artistes in Bollywood not only within India but also around the world. Her body of work includes artistes like Himesh Reshammiya, Atif Aslam, Shreya Ghoshal, Anu Malik, Asha Parekh, Hema Malini, Dr Soma Ghosh, Jaya Bachchan, Farooq Shaikh, Dipti Naval, Arif Zakaria, Prachi Shah Pandya, Javid Ali, Hansika Motwani, Padmini Kolhapure, Elli Avram, Neha Kakkar, Armaan Malik and many more.
Indian Idol singers, Many Tv actors, Udit Narayan, Alka Yagnik, Shankar Mahadevan. The journey has been fulfilling with huge concerts, Government shows, Corporate shows, Private events Award functions, Film festivals, Workshops, Exhibitions, Ramp shows and also dignified programmes in Indian Embassies around the world.